It’s true that Video Marketing is the future and the future is now! Video is the most efficient way to attract customers and convert them into buyers. For a business typically there are going to be four types of videos:
- Sales videos
- SME (Search Matter Expert) videos
- Internal Videos
Sales Videos are the ads that introduce businesses and tell customers:
- What they do
- How they carry it out
- Why it’s better than any other option
SME Videos are used for continued marketing to stay on top of mind for people. The more free information you give out, the more people learn about you and your brand, and the more you can build trust before they step into your door or log onto your website.
Reviews – Word of mouth is one of the oldest forms of marketing, however it’s still one of the most reliable. People trust other people’s opinions, so building a library of video reviews is going to be crucial for you and your brand.
Internal Videos are used for internal purposes, such as training new employees. They can serve as a behind-the-scenes look at what goes on at a business.
Of course there are other videos you can do, like fun parodies, or other goofy videos to show your personality. The goal of video marketing is to build trust. If you have a product or service you want to market, video will be a very effective tool. A video can tell consumers a lot about your company’s mission and goals. It makes people go from knowing nothing about you, to being one of your raving fans and loyal customers.