by Jassica Mendez Video marketing is tough. If you're new to it, you have probably realized that it's hard to stay on the right track with all the different platforms and formats. Of course, we want to help you achieve your goals, and as we see it, the best way to steer you away from [...]
by Cody McBride Why Branding Should Be a Huge Part of Your Marketing Strategy Branding is one of those things that can be difficult to put into words. However, it is an inherent component of establishing a business's identity in the marketplace. So, how does one go about building a brand presence that's truly unique [...]
by Chatty Garrate Now considered the best type of social media content in terms of performance, videos have become the go-to strategy for advertisers. In fact, 9 out of 10 online advertisers take advantage of videos in their marketing campaigns and efforts. Videos help consumers learn more about the brand, while companies benefit from the [...]
by Jassica Mendez No matter what kind of business you're running, you can always benefit from more sales. Even when your company is thriving, an unexpected drop in sales could get you in a pinch. As we all know, it's not always easy to get more people to buy your product. If you learn how [...]
by: Arleen Atienza Given today’s fast-paced world, business owners must constantly come up with new ways to entice customers. This is becoming even more evident seeing how people’s attention spans have become shorter. One way of doing that is through video marketing. Research shows that 72% of consumers prefer watching videos as a means of [...]
by Cody McBride Getting Started Starting a business is an amazing life milestone, empowering you to become your own boss and ditch the nine-to-five grind. While it's exciting, entrepreneurship can also be challenging at times. First-time startup owners in particular are prone to certain mistakes that can detract from their success. Discover some of the [...]
by Jassica Mendez Are you thinking about creating some videos for your brand? You've heard stories that it can do wonders, so you're wondering if it can do the same for you. Well, you've come to the right place, as today we're talking about how video sharing helps in getting backlinks. To make your business [...]
by: Jassica Mendez Businesses will often adopt various approaches to stand out and reach their target audience. Online marketing used to rely on banners and PPC ads, and while these forms of advertising are still used, we have seen a significant rise of online videos being used for marketing and promotion. In this article, we [...]
6 Ways to Use Video in Your Email Marketing by Jassica Mendez Email marketing is indisputably effective; in fact, you’d rarely find a digital marketer who can’t attest to its potential. From relative ease of production to massive Return on Investment (ROI), it’s among the best ways to market a business. However, not all email [...]
by Steve Peter Small business owners need to know the Tech Trends of 2021 to keep up with the current market and beyond. As a local Phoenix video marketing company, Financial Potion, we've shown you at length what types of video can help your small business grow and thrive, and how you can get there [...]
