by Arleen Atienza It is time for businesses to start preparing and implementing their marketing strategy for the busiest period of the year: the holiday season. With so much at stake, it's not enough to recycle the same old marketing tactics from previous years. Instead, consider thinking outside the box to develop a fresh and [...]
by Arleen Atienza Creating and editing videos is now easier than ever. What could only be done by big budget production companies is now possible for companies of any size, including SMEs. This accessibility is one of the many ways that shows how much technology has evolved (and it’s still evolving!). And with these continuous [...]
by Jassica Mendez Believe it or not, there is the right way to market your business. After all, the better you market it, the faster it will grow. Being the owner of, still, a relatively petite company, though, you're faced with many challenges and, possibly, fierce competition. Now, you're probably thinking there's no way to [...]
by Arleen Atienza Consistent urbanization, democratization of mobile internet, and smartphone accessibility have increased the importance of digital marketing for all types of businesses. Particularly those in the highly competitive restaurant industry. Digital marketing allows new restaurants of any size a fighting chance to keep up with industry giants and take their own place in [...]
by Jassica Mendez In 2022, video marketing isn’t just here to stay; it’s here to continue to dominate digital marketing. With more and more global viewers year after year, video marketing can serve as an excellent, versatile marketing tool. However, as with most things marketing, you may encounter challenges with post-launch monitoring. How effective is [...]
by Arleen Atienza Building a full-fledged business is no easy feat. Smart start-up business owners know that it takes more than just a ground-breaking idea to make their business work. Just as important as a great business idea are organized planning, attention to detail, and dedication. It won’t be smooth sailing the whole time, but [...]
by Jassica Mendez Video marketing is tough. If you're new to it, you have probably realized that it's hard to stay on the right track with all the different platforms and formats. Of course, we want to help you achieve your goals, and as we see it, the best way to steer you away from [...]
by Cody McBride Why Branding Should Be a Huge Part of Your Marketing Strategy Branding is one of those things that can be difficult to put into words. However, it is an inherent component of establishing a business's identity in the marketplace. So, how does one go about building a brand presence that's truly unique [...]
by Chatty Garrate Now considered the best type of social media content in terms of performance, videos have become the go-to strategy for advertisers. In fact, 9 out of 10 online advertisers take advantage of videos in their marketing campaigns and efforts. Videos help consumers learn more about the brand, while companies benefit from the [...]
by Jassica Mendez No matter what kind of business you're running, you can always benefit from more sales. Even when your company is thriving, an unexpected drop in sales could get you in a pinch. As we all know, it's not always easy to get more people to buy your product. If you learn how [...]
