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Decentralized Technology And How It’s Affecting Startups

by Arleen Atienza One of the things people talk about is a decentralized technology, which applies to many things in the tech industry now. From customer data management to blockchain, decentralization has pros and cons, especially for startups.  Decentralized tech can create a robust way to skyrocket your startup to success. It can also become [...]

By |2022-11-20T21:30:52-07:00November 20th, 2022|Small Business|0 Comments

Beginner’s Guide to Ultimate Video Marketing

by Jassica Mendez Beginner’s Guide to Ultimate Video Marketing If you haven't already used video marketing, now is the moment to do it. With traditional marketing's effectiveness decreasing and video's popularity increasing, video marketing has become a must-have for any business. Therefore, we decided to make a guide on the best video marketing methods and [...]

By |2022-10-12T13:02:44-07:00October 12th, 2022|Small Business, Social Media, Video Marketing|Comments Off on Beginner’s Guide to Ultimate Video Marketing

5 Holiday Marketing Strategies That Will Boost Your Sales This Season

by Arleen Atienza It is time for businesses to start preparing and implementing their marketing strategy for the busiest period of the year: the holiday season. With so much at stake, it's not enough to recycle the same old marketing tactics from previous years. Instead, consider thinking outside the box to develop a fresh and [...]

By |2022-09-28T12:47:09-07:00September 28th, 2022|Small Business, Social Media|Comments Off on 5 Holiday Marketing Strategies That Will Boost Your Sales This Season

6 Ways You Can Use Video for Customer Success

by Arleen Atienza Creating and editing videos is now easier than ever. What could only be done by big budget production companies is now possible for companies of any size, including SMEs. This accessibility is one of the many ways that shows how much technology has evolved (and it’s still evolving!). And with these continuous [...]

By |2022-08-11T14:10:03-07:00August 11th, 2022|Small Business, Social Media, Video Marketing|Comments Off on 6 Ways You Can Use Video for Customer Success

Best Digital Marketing Tools for Small Businesses

by Jassica Mendez Believe it or not, there is the right way to market your business. After all, the better you market it, the faster it will grow. Being the owner of, still, a relatively petite company, though, you're faced with many challenges and, possibly, fierce competition. Now, you're probably thinking there's no way to [...]

By |2022-06-25T20:42:39-07:00June 25th, 2022|Small Business|Comments Off on Best Digital Marketing Tools for Small Businesses

4 Customer-Friendly Strategies to Secure a Target Market

by Arleen Atienza Consistent urbanization, democratization of mobile internet, and smartphone accessibility have increased the importance of digital marketing for all types of businesses.  Particularly those in the highly competitive restaurant industry. Digital marketing allows new restaurants of any size a fighting chance to keep up with industry giants and take their own place in [...]

By |2022-06-18T20:02:51-07:00June 18th, 2022|Small Business, Social Media|Comments Off on 4 Customer-Friendly Strategies to Secure a Target Market

Video Performance Metrics that Measure Success

by Jassica Mendez In 2022, video marketing isn’t just here to stay; it’s here to continue to dominate digital marketing. With more and more global viewers year after year, video marketing can serve as an excellent, versatile marketing tool. However, as with most things marketing, you may encounter challenges with post-launch monitoring. How effective is [...]

By |2022-05-31T20:31:09-07:00May 31st, 2022|Small Business, Social Media, Video Marketing|Comments Off on Video Performance Metrics that Measure Success

5 Reasons Why these Start-up Strategies Can Help You Save Time and Money

by Arleen Atienza Building a full-fledged business is no easy feat. Smart start-up business owners know that it takes more than just a ground-breaking idea to make their business work. Just as important as a great business idea are organized planning, attention to detail, and dedication. It won’t be smooth sailing the whole time, but [...]

By |2022-05-22T20:37:54-07:00May 22nd, 2022|Small Business|Comments Off on 5 Reasons Why these Start-up Strategies Can Help You Save Time and Money

6 Common Video Marketing Mistakes You Should Avoid

by Jassica Mendez Video marketing is tough. If you're new to it, you have probably realized that it's hard to stay on the right track with all the different platforms and formats. Of course, we want to help you achieve your goals, and as we see it, the best way to steer you away from [...]

By |2022-05-14T21:13:25-07:00May 14th, 2022|Small Business, Social Media, Video Marketing|Comments Off on 6 Common Video Marketing Mistakes You Should Avoid

Why Branding Should Be a Huge Part of Your Marketing Strategy

by Cody McBride Why Branding Should Be a Huge Part of Your Marketing Strategy Branding is one of those things that can be difficult to put into words. However, it is an inherent component of establishing a business's identity in the marketplace. So, how does one go about building a brand presence that's truly unique [...]

By |2022-04-15T20:02:52-07:00April 15th, 2022|Small Business|Comments Off on Why Branding Should Be a Huge Part of Your Marketing Strategy
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