by Jassica Mendez Believe it or not, there is the right way to market your business. After all, the better you market it, the faster it will grow. Being the owner of, still, a relatively petite company, though, you're faced with many challenges and, possibly, fierce competition. Now, you're probably thinking there's no way to [...]
by Arleen Atienza Consistent urbanization, democratization of mobile internet, and smartphone accessibility have increased the importance of digital marketing for all types of businesses. Particularly those in the highly competitive restaurant industry. Digital marketing allows new restaurants of any size a fighting chance to keep up with industry giants and take their own place in [...]
by Jassica Mendez In 2022, video marketing isn’t just here to stay; it’s here to continue to dominate digital marketing. With more and more global viewers year after year, video marketing can serve as an excellent, versatile marketing tool. However, as with most things marketing, you may encounter challenges with post-launch monitoring. How effective is [...]
by Arleen Atienza Building a full-fledged business is no easy feat. Smart start-up business owners know that it takes more than just a ground-breaking idea to make their business work. Just as important as a great business idea are organized planning, attention to detail, and dedication. It won’t be smooth sailing the whole time, but [...]
by Jassica Mendez Video marketing is tough. If you're new to it, you have probably realized that it's hard to stay on the right track with all the different platforms and formats. Of course, we want to help you achieve your goals, and as we see it, the best way to steer you away from [...]
by Cody McBride Why Branding Should Be a Huge Part of Your Marketing Strategy Branding is one of those things that can be difficult to put into words. However, it is an inherent component of establishing a business's identity in the marketplace. So, how does one go about building a brand presence that's truly unique [...]
by Chatty Garrate Now considered the best type of social media content in terms of performance, videos have become the go-to strategy for advertisers. In fact, 9 out of 10 online advertisers take advantage of videos in their marketing campaigns and efforts. Videos help consumers learn more about the brand, while companies benefit from the [...]
by Jassica Mendez No matter what kind of business you're running, you can always benefit from more sales. Even when your company is thriving, an unexpected drop in sales could get you in a pinch. As we all know, it's not always easy to get more people to buy your product. If you learn how [...]
by: Arleen Atienza Given today’s fast-paced world, business owners must constantly come up with new ways to entice customers. This is becoming even more evident seeing how people’s attention spans have become shorter. One way of doing that is through video marketing. Research shows that 72% of consumers prefer watching videos as a means of [...]
by Cody McBride Getting Started Starting a business is an amazing life milestone, empowering you to become your own boss and ditch the nine-to-five grind. While it's exciting, entrepreneurship can also be challenging at times. First-time startup owners in particular are prone to certain mistakes that can detract from their success. Discover some of the [...]
