by: Arleen Atienza Given today’s fast-paced world, business owners must constantly come up with new ways to entice customers. This is becoming even more evident seeing how people’s attention spans have become shorter. One way of doing that is through video marketing. Research shows that 72% of consumers prefer watching videos as a means of [...]
by Cody McBride Getting Started Starting a business is an amazing life milestone, empowering you to become your own boss and ditch the nine-to-five grind. While it's exciting, entrepreneurship can also be challenging at times. First-time startup owners in particular are prone to certain mistakes that can detract from their success. Discover some of the [...]
by Cody Mcbride Most adults work 40 hours a week. Many work more than that. If you are spending so much time at your job, shouldn’t you be maximizing your success and finding fulfillment along the way? It can be easy to get stuck in your career with little opportunity to move up the ladder [...]
by Jassica Mendez Are you thinking about creating some videos for your brand? You've heard stories that it can do wonders, so you're wondering if it can do the same for you. Well, you've come to the right place, as today we're talking about how video sharing helps in getting backlinks. To make your business [...]
by: Jassica Mendez Businesses will often adopt various approaches to stand out and reach their target audience. Online marketing used to rely on banners and PPC ads, and while these forms of advertising are still used, we have seen a significant rise of online videos being used for marketing and promotion. In this article, we [...]
6 Ways to Use Video in Your Email Marketing by Jassica Mendez Email marketing is indisputably effective; in fact, you’d rarely find a digital marketer who can’t attest to its potential. From relative ease of production to massive Return on Investment (ROI), it’s among the best ways to market a business. However, not all email [...]
by Steve Peter Small business owners need to know the Tech Trends of 2021 to keep up with the current market and beyond. As a local Phoenix video marketing company, Financial Potion, we've shown you at length what types of video can help your small business grow and thrive, and how you can get there [...]
by: Mattie Sims Are you looking for ways to create a killer marketing strategy? For small business owners and entrepreneurs, it can be tough knowing how to make your strategy as powerful as possible. To ease the pressure, here’s a step-by-step guide of five items to show you how to create a marketing strategy that’s [...]
by: Cody McBride When you are launching a small business, you are accounting for every penny you invest, making decisions about what qualifies as “key” expenditures to ensure you start on a financially solvent footing. For some startups, tech investments can feel a bit out of reach or even “nonessential” in the early days. However, [...]
7 Tips to Effortlessly Promote Your Business on Social Media by Benjamin Gonzales If you're not promoting your business using social media, you're doing it wrong. The number of people using some form of social media is already enormous, and there are more people being added every day. This equals plenty of potential customers for [...]
