by Jassica Mendez

Believe it or not, there is the right way to market your business. After all, the better you market it, the faster it will grow. Being the owner of, still, a relatively petite company, though, you’re faced with many challenges and, possibly, fierce competition. Now, you’re probably thinking there’s no way to make it with so many established businesses out there. Right? Well, not really. In fact, not only can you make it, but you can even overthrow your competitors. The game-changers, in your case, could be the digital marketing tools for small businesses – the best of which we’re just about to discuss.

Game-Changing Digital Marketing Tools for Small Businesses

Small business owners, in general, rarely have the budget that big corporations do. That means that, instead of using the most prominent marketing tools out there, they need to make do with the ones that are either not as costly or free. The following digital marketing tools prove that you don’t necessarily have to be a millionaire to ensure your business gets the exposure it deserves.

Email Marketing Tools

The first set of tools that we are going to talk about is email marketing tools. Email marketing helps businesses interact with prospects and customers. Its goal is to introduce them to new products, offers, and discounts or keep them in the loop as to what’s been going on since they last visited their website.

There are plenty of excellent email marketing tools. However, a couple of notable mentions include:

  • Mailchimp. This platform is an excellent choice if you are a complete email marketing novice. It offers both basic and more advanced solutions. It’s pretty straightforward to use and has awesome templates. Mailchimp has several plans, but the ”free” version is a great place to start.
  • ConvertKit. If you’re looking for something a bit more professional, this tool is just like designed for you. It was primarily created with content creators in mind. ConvertKit, unlike Mailchimp, is equipped with a landing page editor. It’s not all rainbows and sunshine, though. The free plan is somewhat limited, forcing you to choose between ”Creator” and ”Creator Pro”. Both of these come with, for some, a hefty price.
  • Mailtracker. Built by the names behind, Mailtracker is a tool your small business absolutely needs! It’s a tracker that lets you know when an email is opened and how many times it’s been opened. It also includes additional information, like which devices were used for the task.
Gmail opened on a laptop.

Email marketing is an essential part of digital marketing.

CRM Tools

Customer Relationship Management (CRM) is an essential digital marketing strategy aiming to improve business-prospect-customer relationships. Knowing how to use it to your advantage is extremely important, as it can, above all, help increase the profitability of your business. Considering that, it’s no wonder CRM tools have made it into the list of best digital marketing tools for small businesses. With that said, let’s talk about a few of them:

  • Hubspot. This marketing, sales, and service software’s primary purpose is to help companies grow. It does so through inbound marketing, lead generation, and several other strategies. Whether or not you are new to CRM doesn’t matter, as you’ll benefit from Hubspot either way. The platform is incredibly easy to use, allowing for an impeccable user experience.
  • Less Annoying CRM. Being new to the business sphere, you probably find CRM too complex. Well, lucky for you, this platform targets just the likes of you. It helps you manage customer relationships without too much hassle. There are no multiple plans included, just one that costs $15 a month, making this platform a bargain if basic customer relationship management is what you’re looking for.

Project Management Tools

Project management tools make planning, carrying out, and tracking projects simple. They allow for team coordination and help team members interact more easily.

  • Slack. This widely used chat platform is a simple solution for your small business. This digital workspace helps you stay connected to your colleagues regardless of the time of day (or night). At the affordable rate of $6.67, we could say it would be quite an asset to your business.
  • Trello. Another popular choice, Trello, is a visual thinker’s paradise. Thanks to the features like boards, cards, and lists, staying on track with your project has never been easier.

SEO Tools

Search Engine Optimization (SEO) is a vital component of digital marketing. It’s meant to improve the visibility of your website across search engines, such as Google, Bing, Yahoo, and more. To make the most of SEO, you’ll need adequate tools, such as:

  • SEMrush. Millions of people across the globe use SEMrush. And it’s no surprise, as it’s possibly the most well-rounded SEO platform to date. In short, it combines multiple tools, products, and add-ons. It’s capable of tracking SEO metrics, comparing them, giving suggestions on how to improve your content so that it ranks high, and so much more.
  • KeywordsEverywhere. You’ll be required to pay nothing but $10 to be able to use this browser extension for a lifetime! In short, KeywordsEverywhere is a keyword research tool that researches and compares keywords for you while you are browsing your favorite sites. Gone are the days of switching between the Google Keyword Planner and the keyword research tool!
A sign that says SEO.

Widely used digital marketing tools for small businesses, as far as SEO is concerned, are SEMrush and KeywordsEverywhere.

More Digital Marketing Tools for Small Business

If you thought this was the end, you were wrong. There are plenty of other digital marketing tools that can help your small business ascend.

  • Social Media Tools help people curate content, schedule posts, keep track of the metrics, and promote their businesses. The commonly used ones include Hootsuite, Buffer, and CoSchedule.
  • Content Marketing Tools allow you to create optimized content that will later help your business grow. For written content, stick to WordPress and Google Docs. For visuals, however, you are better off using Canva.
  • Analytics Tools are designed to compare and monitor how your marketing efforts are performing over a variety of landing pages, channels, and others. The best one out there is none other than Google Analytics. It so happens to be free, as well. It’s an absolute must-have, although it might prove a tad complicated to interpret by a complete novice.
Google analytics on screen.

What makes Google Analytics the best analytics tool is that it’s free and well-rounded.

And there you have it, the best digital marketing tools for small businesses! Most of these are affordable, if not free, and most are simple to use, even if you have no clue how digital marketing works. We encourage you to give them a shot – the truth is, there’s nothing to lose if you do but so much to gain.