by Cody McBride

Why Branding Should Be a Huge Part of Your Marketing Strategy

Branding is one of those things that can be difficult to put into words. However, it is an inherent component of establishing a business’s identity in the marketplace. So, how does one go about building a brand presence that’s truly unique and immediately identifiable amidst existing competition? Well, there are a few tried and tested methods that can help you build a memorable brand presence. But it might be a good idea to take a look at what branding entails first.

What is branding, and why is it important

Branding usually involves a design element that is unique to your business. These design elements can range from your logo to your packaging to how you market your product or services. In essence, it’s that one thing that people remember you by. As mentioned before, effective branding is vitally important in your marketing strategy to help customers distinguish your business from that of your competitors. Branding also helps to build customer awareness and brand loyalty over time.

How it affects the consumer experience

At the end of the day, effective marketing sets the tone for how well your business is represented in the marketplace. Branding is a significant part of that. That connection is hard to break when customers get to know and eventually learn to trust your brand. Again, it’s about building and conveying your company ethos to your target audience in a way that resonates with them.

How to use branding to reach your target audience 

First off, defining who your target market actually is will go a long way in determining how you should tailor your marketing message through your branding efforts so that it speaks to the right audience, and then going even further than that by determining your buyer’s persona (which is essentially a fictional character created off of the data collected to establish how your ideal customer thinks, acts, and feels about the service or product you’re offering).

Of the myriad ways you can reach out to reinforce your branding, creating great content, optimizing your SEO efforts, and connecting with your target audience through social media channels are just a few of the examples that can work really well in this regard. This Facebook ads maker is a great way to work your branding into social media ads. Combined with Facebook’s tools for targeting your audience, you’ll have no trouble generating exposure.

When it comes to great content, nothing works as well as video. Working with Financial Potion can help your business and brand create videos that engage your audience and convert them into customers. Whatever video needs you have, Financial Potion can make them work for you.

How you can increase brand awareness

One of the most effective ways you can increase brand awareness is through the branding on your website. Banners work really well in this regard by drawing attention to what you want your audience to focus on. In this case, it would be to highlight your unique business branding on your website or on your social media channels.

Again, you could hire a professional to do the task for you. Visit online job boards and find direct marketing agencies capable of boosting your brand. Before hiring an agency, learn their rates and carefully vet them by looking over their reviews and ratings.

In conclusion, branding is about telling a story about your business to your target audience so that they can understand the pulse of your business and how this relates to the value your products or services offer them at the end of the day. In essence, when done right, branding can be that differentiating that will make customers choose you over your competitor – time and time again.


From thought to distribution, Financial Potion is the highest quality, full service video marketing company for the price conscious entrepreneur. You’ll work with us through any scripting process, on set, to create marketing plans, and execute on social video posting. For more information, please visit our website or contact us today!