7 Tips to Effortlessly Promote Your Business on Social Media
by Benjamin Gonzales
If you’re not promoting your business using social media, you’re doing it wrong. The number of people using some form of social media is already enormous, and there are more people being added every day. This equals plenty of potential customers for every business, no matter what you do. However, it’s easy to spin your wheels on social media, not gaining traction even though you’re posting content regularly. If that describes your marketing plan, here are a few tips on how to promote your business effortlessly using social media.
1. Focus on User Experience
If you want people to enjoy your social media activity, you have to make it easy for them to use and understand. Do you want your audience to sign up for your email newsletter? Put in an easy link to do so. Have a link you want them to click? Put it in front and center instead of burying it in your “about” section.
2. Maintain Consistency
Keeping consistency across social media is important because it builds brand recognition. For instance, if you don’t use the same logo across social media accounts, your audience may not realize it’s the same company. Create a professional logo for free here, and use it on all your marketing material. If you have a particular tone and voice, you use in company communications, keep it in your social media posts as well.
3. Use Graphics When Possible
Humans are visual creatures, so using graphics, video, or pictures is often preferable to a long-form word post, at least when it comes to social media. Using catchy graphics can get more attention on your posts and your company.
4. Consider a Social Media Management App
If you’re managing multiple profiles on several different platforms, that can get confusing quickly. Instead, check out a site like Buffer, which can schedule posts, analyze their performance, and give insights to your audience, all of which lets you spend more time running your business.
5. Use Social Media Monitoring
In order to engage negative reviews or comments quickly (and let’s face it, you’ll probably meet a few if you’re on social media), you should consider using a social media monitoring service like Awario, which can listen for keywords like your brand name. When it sees them on a social media platform, it will give you a notification so you can quickly react. And if your brand sees a positive trend, you can capitalize almost instantly.
6. Link to Outside Sources
Your social media marketing shouldn’t be entirely self-promotional. It can get tiring seeing constant ads from a brand, and many people will stop following you. Instead, find a variety of content you can link to which delivers some value to your audience. If your potential customers are constantly getting informative or entertaining content from you from many sources, they’ll be more likely to continue following you.
7. Focus on Delivering Value
While many people end up making purchases based on something they’ve seen on social media, it’s nRot the entire reason they’re scrolling. Your business’s profile should focus on creating value for your audience, not selling them something. If you’re in the gardening industry, sharing content that helps your customers learn more about gardening delivers value. If you’re a daycare, sharing content that encourages or inspires parents delivers value. Focusing on value builds brand loyalty by helping people trust that you’re an expert in the field and you’re interested in making sure they get what they need to thrive.
Don’t look at social media as something you have to do as a business. Instead, look at it as a vast opportunity for growth, and focus on following these tips to make your self-promotion simple and less time-consuming.