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Making Your Mark in the Digital Age With Video Marketing

By Cody McBride In the digital age, video marketing can be a great way to reach potential customers and create brand awareness. It is an effective tool to reach your target market, increase website traffic, and boost sales. From the video production experts at Financial Potion, here are some tips on how to make video [...]

By |2023-02-27T22:11:54-07:00February 27th, 2023|Small Business, Social Media, Video Marketing|Comments Off on Making Your Mark in the Digital Age With Video Marketing

How to Measure the Success of Your Video Marketing Strategy

by Jackson Lambert What defines a successful marketing strategy? Is it the increase in customer engagement, generating more leads, or maybe a strategy's ability to adapt to the market? Whatever your marketing goal is, it all depends on how you plan to achieve it. While many different marketing strategies are at your disposal, today, we [...]

By |2023-02-17T15:00:36-07:00February 17th, 2023|Small Business, Social Media, Video Marketing|Comments Off on How to Measure the Success of Your Video Marketing Strategy

Smart Ways to Request Reviews from Your Customers

by Patricia M. Davis In an increasingly competitive digital marketing landscape, marketing your business is far from easy. From branding efforts to optimizing conversions and sealing sales, there’s an array of challenges to overcome.  Many of them ultimately boil down to fostering trust with your audience and customers and securing better conversion and retention rates. [...]

By |2022-12-08T12:42:11-07:00December 6th, 2022|Small Business, Social Media|Comments Off on Smart Ways to Request Reviews from Your Customers

Beginner’s Guide to Ultimate Video Marketing

by Jassica Mendez Beginner’s Guide to Ultimate Video Marketing   If you haven't already used video marketing, now is the moment to do it. With traditional marketing's effectiveness decreasing and video's popularity increasing, video marketing has become a must-have for any business. Therefore, we decided to make a guide on the best video marketing methods [...]

By |2023-04-01T22:11:19-07:00October 12th, 2022|Small Business, Social Media, Video Marketing|Comments Off on Beginner’s Guide to Ultimate Video Marketing

5 Holiday Marketing Strategies That Will Boost Your Sales This Season

by Arleen Atienza It is time for businesses to start preparing and implementing their marketing strategy for the busiest period of the year: the holiday season. With so much at stake, it's not enough to recycle the same old marketing tactics from previous years. Instead, consider thinking outside the box to develop a fresh and [...]

By |2022-09-28T12:47:09-07:00September 28th, 2022|Small Business, Social Media|Comments Off on 5 Holiday Marketing Strategies That Will Boost Your Sales This Season

6 Ways You Can Use Video for Customer Success

by Arleen Atienza Creating and editing videos is now easier than ever. What could only be done by big budget production companies is now possible for companies of any size, including SMEs. This accessibility is one of the many ways that shows how much technology has evolved (and it’s still evolving!). And with these continuous [...]

By |2022-08-11T14:10:03-07:00August 11th, 2022|Small Business, Social Media, Video Marketing|Comments Off on 6 Ways You Can Use Video for Customer Success

4 Customer-Friendly Strategies to Secure a Target Market

by Arleen Atienza Consistent urbanization, democratization of mobile internet, and smartphone accessibility have increased the importance of digital marketing for all types of businesses.  Particularly those in the highly competitive restaurant industry. Digital marketing allows new restaurants of any size a fighting chance to keep up with industry giants and take their own place in [...]

By |2022-06-18T20:02:51-07:00June 18th, 2022|Small Business, Social Media|Comments Off on 4 Customer-Friendly Strategies to Secure a Target Market

Video Performance Metrics that Measure Success

by Jassica Mendez In 2022, video marketing isn’t just here to stay; it’s here to continue to dominate digital marketing. With more and more global viewers year after year, video marketing can serve as an excellent, versatile marketing tool. However, as with most things marketing, you may encounter challenges with post-launch monitoring. How effective is [...]

By |2022-05-31T20:31:09-07:00May 31st, 2022|Small Business, Social Media, Video Marketing|Comments Off on Video Performance Metrics that Measure Success

6 Common Video Marketing Mistakes You Should Avoid

by Jassica Mendez Video marketing is tough. If you're new to it, you have probably realized that it's hard to stay on the right track with all the different platforms and formats. Of course, we want to help you achieve your goals, and as we see it, the best way to steer you away from [...]

By |2022-05-14T21:13:25-07:00May 14th, 2022|Small Business, Social Media, Video Marketing|Comments Off on 6 Common Video Marketing Mistakes You Should Avoid

How does Video Sharing help in getting backlinks?

by Jassica Mendez Are you thinking about creating some videos for your brand? You've heard stories that it can do wonders, so you're wondering if it can do the same for you. Well, you've come to the right place, as today we're talking about how video sharing helps in getting backlinks. To make your business [...]

By |2022-01-04T10:02:32-07:00January 3rd, 2022|Small Business, Social Media, Video Marketing|Comments Off on How does Video Sharing help in getting backlinks?
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