by Jassica Mendez
Are you thinking about creating some videos for your brand? You’ve heard stories that it can do wonders, so you’re wondering if it can do the same for you. Well, you’ve come to the right place, as today we’re talking about how video sharing helps in getting backlinks.
To make your business successful, you must work on your online presence and authority. However, it seems that it’s getting harder. Big companies know very well that the internet is full of opportunities, and they’re investing in promoting on it. Therefore, small companies that want to take a bite of that pie need to up their games as well. They need to make people aware of their brands and work on SEO to make their sites visible.
If that’s what you want to do, you need to learn about video and why you need it for your website content. It’s a great tool that will get you closer to your audience — and here’s how.
Benefits of Sharing Videos
People love to watch videos. Even before YouTube (which some call the second-best search engine now), we were all enjoying the TV. It’s a way of consuming content that’s very natural to us. So, it’s not a surprise that many people prefer videos over text. Here are a few reasons why these are so popular.
- Some of us don’t like reading long articles. Watching a 10-minute video always seems less hassle than reading a long body of text.
- You can watch videos on pretty much any device, so it’s convenient. On top of that, a long post seems even longer on a small phone screen.
- They’re easy to share on social media, and every share is a backlink.
- With videos, it’s easier to offer a personal touch. Your company will seem more human.
On top of all that, users on social media care about videos far more than about pictures or text. So, if you need an ad that will grab the attention of scrollers-by, this is the way to go. Animated videos work well too, and if you optimize them properly, your animated social media posts will even pop up on Google Video search results.
Now, let’s talk about how you can get backlinks through videos.
How to get backlinks with videos?
A big part of understanding how video sharing helps in getting backlinks is learning about how to use videos to promote your business. Hence, that’s what we’ll talk about next. In essence, there are three steps to the process.
1. Make profiles on relevant Video Sharing sites
The first thing you want to do is go to relevant video-sharing sites like YouTube or Vimeo and create company profiles. Include a link back to your website in the about section, but don’t stop there. Connect the video channels with your Google My Business and other social media accounts to maximize your reach.
2. Create videos and post them
Of course, you can’t get a backlink from a video if you don’t film a video first. As soon as it goes live, embed it on your site — so you get traffic flowing both ways. If you want to take it a step further, make your video a part of the article. Your content will be more interactive, and people will love it for that.
If you don’t know where to start, here are three basic types of videos you can’t go wrong with:
- Talk about an intriguing or burning topic in your industry.
- Interview an eminent expert in your niche.
- Make ”how-to” videos revolving around your products or expertise.
If your videos are good, people will watch them, share them, and link to them even without you asking them to do it. You just need to create the initial buzz, and that’s easy to do through email marketing and social platforms.
3. Comment on other videos
Explore the video-sharing sites for a bit and find other videos regarding the things in your niche. Comment on some of them from your company profile, but be careful about what you write. You want to show your expertise but also come off as friendly and well-meaning.
Try to reach other creators from your industry and establish relationships with them. If you help each other out, you can all grow much faster.
Follow SEO guidelines when working on your videos
There’s no way around it — if you want your videos to bring you backlinks, they must be good. On the other hand, to make your videos rank on Google and therefore easier to find, you’ll have to fulfill a few SEO requirements.
First off, use your keywords effectively. Here, play it safe and include them in the title, description, and tags. These are here to help bots understand what your video is about, but people will read them, as well. Thus, be sure to make it sound as natural as possible.
The second thing is to work on your title and description. You want your title to be eye-catching and stand out from the crowd. And when it comes to the description — don’t be shy and use this space. Thoroughly explain what the video is about, and add links to your site and social media.
Finally, if you’re adding video content to your website, make sure to create a separate sitemap for it. Let the Google crawler bots know about it and let them index it. It’ll bring you a few extra points and might get you a better spot on the SERPs.
The best Video Sharing websites
Once you’re comfortable in front of the camera and know how to film a good video, all that is left is to record it and post it online. Now, depending on what you want to use your videos for, there’s a wide variety of sites you can submit them to. Still, for a small company, it’s best to stick to one platform besides your own site.
And if you’re going to go with only one, look no further than YouTube. It’s one of the most visited websites in the world, it has domain authority of 100, and it’s owned by Google. What more could you ask for?
If you create a good video on a topic that people are interested in, it’ll naturally and organically bring you backlinks. And that pretty much answers the question of how video sharing helps in getting backlinks. You’re giving people something they want to see, and in return, they share it with their friends and family. On top of that, publishing videos make people more aware of your business, and it will bring you a few places up on the SERPs.