Category: Video Marketing

A pie chart of traffic sources on a tablet screen.
Small Business

Video Performance Metrics that Measure Success

by Jassica Mendez In 2022, video marketing isn’t just here to stay; it’s here to continue to dominate digital marketing. With more and more global viewers year after year, video marketing can serve as an excellent, versatile marketing tool. However, as with most things marketing, you may encounter challenges with

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Video shooting gear on a table.
Small Business

6 Common Video Marketing Mistakes You Should Avoid

by Jassica Mendez Video marketing is tough. If you’re new to it, you have probably realized that it’s hard to stay on the right track with all the different platforms and formats. Of course, we want to help you achieve your goals, and as we see it, the best way

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Small Business

5 Tips To Make A Quality Social Media Video Edit

by Chatty Garrate Now considered the best type of social media content in terms of performance, videos have become the go-to strategy for advertisers. In fact, 9 out of 10 online advertisers take advantage of videos in their marketing campaigns and efforts.  Videos help consumers learn more about the brand,

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Videographer setting up shot
Small Business

5 Things To Consider When Choosing A Video Production Vendor

by: Arleen Atienza Given today’s fast-paced world, business owners must constantly come up with new ways to entice customers. This is becoming even more evident seeing how people’s attention spans have become shorter. One way of doing that is through video marketing. Research shows that 72% of consumers prefer watching

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A woman filming a video about how video sharing helps in getting backlinks.
Small Business

How does Video Sharing help in getting backlinks?

by Jassica Mendez Are you thinking about creating some videos for your brand? You’ve heard stories that it can do wonders, so you’re wondering if it can do the same for you. Well, you’ve come to the right place, as today we’re talking about how video sharing helps in getting

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An illustration of a video player within a website in front of a teal background.
Small Business

6 Ways to Use Video in Your Email Marketing

by Jassica Mendez Email marketing is indisputably effective; in fact, you’d rarely find a digital marketer who can’t attest to its potential. From relative ease of production to massive Return on Investment (ROI), it’s among the best ways to market a business. However, not all email campaigns are equal; some

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Small Business

Photography Tips for Social Media Marketing

Stand Out in Social Media In this digitalization era, it is only natural for every business to be active on social media to connect with its followers with basic photography tips for Social Media Marketing you can stand above the crowd. However, the biggest catch here is that you must

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Client Process Videos
Video Marketing

How To Alleviate Client Confusion

The WHY Behind Client Process Videos Every business wants a client or customer to have a stellar experience. How to alleviate client confusion is an important question to ask yourself. The best answer we have found is to create client process videos. Creating process videos for clients is an extremely

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Business owner, Performing, Camera,
Video Marketing

How To Get Comfortable in Front of the Camera

Don’t give up! You took on the new year resolution for your business to do more video, however you’re not sure how to get comfortable in front of the camera. We’re here to help you stay accountable to your goals and not fail in your resolution like so many people

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