by: Jassica Mendez Businesses will often adopt various approaches to stand out and reach their target audience. Online marketing used to rely on banners and PPC ads, and while these forms of advertising are still used, we have seen a significant rise of online videos being used for marketing and promotion. In this article, we [...]
6 Ways to Use Video in Your Email Marketing by Jassica Mendez Email marketing is indisputably effective; in fact, you’d rarely find a digital marketer who can’t attest to its potential. From relative ease of production to massive Return on Investment (ROI), it’s among the best ways to market a business. However, not all email [...]
by Steve Peter Small business owners need to know the Tech Trends of 2021 to keep up with the current market and beyond. As a local Phoenix video marketing company, Financial Potion, we've shown you at length what types of video can help your small business grow and thrive, and how you can get there [...]
by: Mattie Sims Are you looking for ways to create a killer marketing strategy? For small business owners and entrepreneurs, it can be tough knowing how to make your strategy as powerful as possible. To ease the pressure, here’s a step-by-step guide of five items to show you how to create a marketing strategy that’s [...]
by: Cody McBride When you are launching a small business, you are accounting for every penny you invest, making decisions about what qualifies as “key” expenditures to ensure you start on a financially solvent footing. For some startups, tech investments can feel a bit out of reach or even “nonessential” in the early days. However, [...]
7 Tips to Effortlessly Promote Your Business on Social Media by Benjamin Gonzales If you're not promoting your business using social media, you're doing it wrong. The number of people using some form of social media is already enormous, and there are more people being added every day. This equals plenty of potential customers for [...]
Every Business Needs A Web Site Anyone new to business knows they need a web site. What is one consideration a small business should take when selecting a website hosting service? To help select a website hosting service for your small business, we asked tech experts and small business owners this question for their best [...]
Going a Business What is one tip on how a company can narrow down their industry specialization? To help your company narrow down their industry specialization, we asked business leaders and management experts this question for their best advice. From defining your target audience to using growth metrics, there are several things your company can [...]
If you're running a small business, immigrants can bring unique skills to your team. As Ford Murray Law explains, an international workforce offers diverse benefits, from foreign language knowledge to innovative perspectives. Given the advantages, it should come as no surprise that many small businesses rely on immigrant workers. According to the Fiscal Policy Institute, [...]
How To Market A Digital Business Working desk with digital tablet showing digital marketing concept. Getting Started Starting any business of any kind can feel like an insurmountable task, especially if you're not familiar with the business territory. A 'non-technical' person theoretically means someone who's not familiar with technology - but who these [...]
